How to Start a Climbing Website in 3 Easy Steps

How to Start a Climbing Website in 3 Easy Steps

The following is a guest post by Matt Paden, one of the co-founders of is a new community for climbing bloggers because “like climbing, blogging is more fun when done with friends”.

Step 1: Get Injured

If you really want to make a quality climbing website, you’re going to have to commit yourself 100% to getting good and injured first. This will ensure that you have plenty of time to work without any pesky distractions like training or obsessing over projects. Here at, we’re very fortunate to have two injured founders, myself and Matt de Camara. Our third founder, Zach Lesch-Huie, has had the misfortune to stay uninjured, but me and Matt make a real effort to conceal our pity for him as he heads out climbing on the weekends while we stay inside.

Yes, the enviable position of the climbing website maker is to create an online space to showcase all of the amazing things that other people can do. I personally recommend shoulder injuries (in both shoulders is best if you can swing it), while Matt seems to thrive creatively from a finger injury.
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We also hear that elbow tendonitis and knee problems are great website-inducing maladies.
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Step 2: Use a Performance Enhancing Drug

In the Hindu religion, there are separate gods for Creation (Brahma) and Destruction (Vishnu). In my world, coffee performs both of these services very nicely, and in one convenient package. I usually have remarkable moments of clarity for a few hours after drinking coffee before the heart palpitations and sweating kick in. I had been thinking about the idea behind for about 6 months before I drank a particularly strong cup of coffee one snowy Boone morning in January and shakily fired off an email to Matt and Zach about the idea. I had sat on the concept long enough–it was time to act! And thanks to coffee, I finally had the liquid courage to do so. If the website was going to be pulled off, I knew I wouldn’t be able to do it alone. Both Matt and Zach thought it was a good concept (poor suckers), so we started working on it that week. It took about a month of solid effort to get the site to a “beta testing” stage by late February.

So the point of Step 2 is to rely on stimulants (of the legal variety, of course) to help turn your hair brain ideas into an actionable plan.

So what’s the idea behind Simply put, it’s a community of climbing bloggers where we can create more traffic, conversation, and psych together than we ever could alone on our individual blogs. Climbers who write for don’t stop writing for their own blogs, they just use Cruxn as a way to get their posts in front of a larger audience. We currently have 20 bloggers on the site, and anyone who has a climbing-based blog or photo site is invited to join. Just check out our About page for more info.

Step 3: Shamelessly Self Promote (AKA Give Away Awesome Free Stuff)

After going to great lengths to get yourself injured and spending months in front of a computer screen, you want to do all that you can to get the word out about your shiny new website. And what better way to do that than give stuff away for free? Even if people don’t like your site, they will pretend to love it in order to win some free gear. And that’s okay.

We’ve teamed up with Misty Mountain and the Triple Crown Bouldering comp to give away some great prizes for our official launch party.
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The prizes are a $250 shopping spree to and 3 single-event Triple Crown passes. Entering is free, and all you have to do is check out our contest page on

Finishing the Project

After you have completed steps 1 through 3 and created a sweet climbing website, you can just sit back and wait for the cash money to start rolling in. As everyone knows, climbing media is the fastest way to get rich quick. So if you follow this guide to the letter, perhaps you too can soon be living the dream, camping out of a 1994 Astro van parked down by the river and taking showers at your mom’s house.

Good luck!

Posted In: Climbing Websites


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8 Responses to How to Start a Climbing Website in 3 Easy Steps

  1. Kmjordan47906 April 14, 2011 at 1:43 pm #

    Sounds like a great idea.

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  2. Austin Howell April 14, 2011 at 2:26 pm #

    Sounds like living the dream to me!

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  3. Fitzcahall April 14, 2011 at 4:49 pm #


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  4. Melly B April 14, 2011 at 6:30 pm #

    That promo looks hawt!!

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  5. H-Bomb April 15, 2011 at 6:07 pm #

    Dang dood. Ima get me a internet webber….and a Misty Pad! Life by tha river is saweet!

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  6. bteamclimbing April 29, 2011 at 3:49 pm #

    Its SO EASY.

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    • Narc April 29, 2011 at 3:50 pm #


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  7. Cliffhangerguides August 7, 2011 at 7:32 pm #

    Way proud of my site!!!!!! No free stuff though, you have to come to our party for that!!!!!!!!!

    Joshua Tree’s premiere Rock climbing guide service

    Thanks for checking out our site! 

    Seth Zaharias

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