Cool article in the Wall Street Journal about Patagonia founder Yvon Chouinard:

The evolution of Patagonia into a clothing company began in the 1970s, when Chouinard—then a world-class mountain climber and a designer of mountaineering equipment—started importing durable rugby shirts and corduroy knickers for his climber pals to wear. Soon enough, Patagonia was designing its own line of clothes. Soon after that, sales of the clothes far outstripped sales of the climbing gear. This is how Yvon Chouinard became an accidental apparel mogul.
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