Truth In Advertising?

Two recent La Sportiva Solutions ads have featured some fuzzy math when it comes to the grades attributed to the routes in the ads. One being a Timy Fairfield as showing him climbing The Web in Eldorado Canyon and the other being Daniel Woods climbing on Fifty Words For Pump at the Red River Gorge. Weigh in with your opinions on whether or not it is important for companies to be accurate in their advertisements.