DiGiulian Signs With Five Ten

Sasha DiGiulian ends her long relations with Mad Rock and signs with Five Ten:

I had a fabulous relationship with the people there [Mad Rock], but I came to the decision that in order to pursue my career, I had to find a shoe more compatible for my personal preferences. I found this shoe with Five Ten and I am very enthusiastic about this momentous change.

Given the year DiGiulian had and her relatioinship with Five Ten’s new parent company it’s hard to see this kind of move as a surprise.

Posted In: Asides, Industry
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3 Responses to DiGiulian Signs With Five Ten

  1. Mad Rock February 1, 2012 at 3:48 pm #

    maybe she will climb even harder now that she has good shoes.

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  2. Dave February 1, 2012 at 7:24 pm #

    This one was a no brainer.  Mad Rock has always sort of been the development/B team.  Once they get a special athlete, that athlete moves out and up.  Combine that with Sasha doing PI right after the adidas/5.10 deal… sayonara

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    • Anonymous February 4, 2012 at 11:11 am #

      One name to refute this: Dai Koyamada. I can see your point though, and it’s largely been the case.

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