I think a model based more heavily on advertising revenue and less on subscription fees would increase traffic and might work out better for all parties involved.
That is what I said at the end of my review of the Momentum Video Magazine premium area last December. If you haven’t already heard, the Momentum Video Magazine is dropping their premium section and making the entire site free of charge. Non-paying customers will no longer see scaled down or preview versions of clips. It’s not that the subscription fee was ever exorbitant by any stretch, but I think that this will no doubt please many that balked at the idea of paying for online climbing videos. Obviously there are still other ways the site can improve (shared embeddable videos?), but I think that this is a step in the right direction.
The change is scheduled to take place starting September 1, and if you have 1 year paid subscription that extends past that date you will be given a prorated refund. No new subscriptions will be taken starting August 1. There will also be some new features added that have yet to be revealed so stay tuned to Climbingnarc.com for more details.
If you are wondering what you will be getting once the premium section is free to everyone check out the free preview at MVM. Also read my review of the premium section from last December (and a follow-up post) for more in depth information.