Yvon Chouinard: Patagonia’s Unlikely Business Guru

Cool article in the Wall Street Journal about Patagonia founder Yvon Chouinard:

The evolution of Patagonia into a clothing company began in the 1970s, when Chouinard—then a world-class mountain climber and a designer of mountaineering equipment—started importing durable rugby shirts and corduroy knickers for his climber pals to wear. Soon enough, Patagonia was designing its own line of clothes. Soon after that, sales of the clothes far outstripped sales of the climbing gear. This is how Yvon Chouinard became an accidental apparel mogul.
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4 Responses to Yvon Chouinard: Patagonia’s Unlikely Business Guru

  1. Dan May 29, 2012 at 12:45 pm #

    Great article, although I find it somewhat ironic that Amazon isn’t offering his new book in a Kindle edition.

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  2. David May 30, 2012 at 6:34 am #

    Enjoyed reading this one.

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  3. Joe May 30, 2012 at 2:21 pm #

    this man is a genius. the man!

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  4. Dave's NY June 15, 2012 at 12:42 pm #

    Amazing article. Perfect example of someone who takes advantage of all the world has to offer. Great story of a man not afraid to take risks and use all of his resources to become an independent self-starter.

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