Black Diamond PR on their new partnership with Mountain Project’s mobile app:
Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, announces the launch of their partnership with Mountain Project, the definitive online resource for the rock climbing and mountaineering communities. Beginning today, Black Diamond Equipment and Mountain Project will take Mountain Project’s current paid mobile application and make it free to the climbing community.
I think I’d personally rather pay for the ads to not be there, but I think the unfortunate reality for most mobile app developers is that in-app advertising is a more sustainable business model than having users pay up front.
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I’ve only perused the app briefly since this change was made, and the advertising does seem fairly non-intrusive.
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If you’ve used it I’d love to hear your thoughts on this change.
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