The push for climbing to be an Olympic sport continues:

“I’m open to anything because I love our sport,” Dornberger said. “I love tradition, but it’s vital that we become an Olympic sport.
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If we have to be dragged into the 21st century to do that, I’m ok with that.”

Oh wait, this is actually an article about the sport activity of bowling, although the arguments about how Bowling needs to evolve to appeal to the Olympics are not that different from the types of arguments that are made about climbing:  move away from the core principles of the sport in an effort to appeal to the masses.

What is missing from this and most other articles like it though is why exactly sports are so concerned with joining the Olympic circus in the first place?