Industry News: New Athletes Signed By Patagonia, Black Diamond

This incredible photo essay by Keith Ladzinski from his trip to Australia last year with Dave Graham, Nalle Hukkataival and Ian Dory would make a great coffee table book don’t you think?  (h/t Josh on twitter for the link).

The North Face catches up with their athlete Alex Honnold to find out a bit more about his and Tommy Caldwell’s big day in Yosemite, his plans to rope solo the same feat for his segment in the Reel Rock Tour and a casual mention of how he free soloed the West Face of El Cap.  As to how the idea for the triple link-up came about:

You do one route and you have a lot of time left in the day and you think, “Oh maybe we should have done two.” And eventually you do two with time left over and you say, “maybe we could do three…” and we did three and we didn’t have any time left over so we said, “we’re over it.”

More detail and pictures from Kelly Cordes on the big day here as well.

According to his 8a scorecard, Jon Cardwell has repeated Bad Girls Club, a 5.14d in Rifle, CO first done last summer by Matty Hong.